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​AT BAYA PERFORMANCE CONSULTANCY

We are dedicated to become a one stop shop for athletes and for intermediaries in the MENA region. We understand the power of collaboration. Whether you're a rising star or an established talent seeking new horizons in the region, BPC is the place that will make you feel you belong. Independent agents and representatives will find the support to face the challenges in their profession.

WHO WE ARE

Founded with a vision to empower athletes in the Middle East, Baya Performance Consultancy has grown within a group of sport passionate professionals, with multiple background in sport law, talent management, as well as health and sport medicine. 

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WHAT WE DO

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Tailored Guidance for talents and for representatives

We understand that every athlete is unique. Our consultants take the time to understand your strengths, challenges, and aspirations, crafting personalized strategies to elevate your performance.

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Comprehensive Support

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Beyond the game, we provide guidance on various aspects of an athlete's life, including nutrition, mental resilience, and career planning. We're committed to nurturing well-rounded individuals.

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Global Reach and Local Expertise

We are one of a kind in the Middle East. We would like to help both athletes and agents to establish and work in the region, and grow simultaneously with the sport movement here. We are proud to also offer an inclusive and diverse space. 

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